EMBRACING INNOVATION
500 LABELS SHOWCASING AT EUROPEAN BRIDAL WEEK
THE TRADE SHOW
As the premier destination for bridal and fashion, European Bridal Week features about 500 brands,
live Fashion Shows, social media classes in the Instagram Candy Bar, “Meet & Greet” sessions and
networking opportunities, making it the true hub of bridal for all industry professionals.
Let's explore the myriad of meanings together and let's be passionate about crafting innovation.


THE WORLD OF AESTHETIC
EXPERIENCES
With Messe Essen hosting the longest running bridal fashion event in Germany, retailers from all
over the world join European Bridal Week for exciting three days of discovering inspiration and
embracing the artistry of bridal.
This annual international B2B show features some of the most prominent names in evening and bridal
manufacturing, as well as innovative designers who set the trends for the entire industry. Retailers
can expect to get the first glimpse at the upmost seasons' collections.
THE FASHION STAGE OF
INSPIRATION
One of the highlights of European Bridal Week are of course the trade show’s stylish Fashion Shows.
These inspiring and exclusive performances bring fashion to life, styled by professionals, for
professionals!
Don’t miss out on the Designer Shows as well as multi-brand Fashion Shows, highlighting your buying
experience by showcasing difference, excitement, creativity, and true passion! Because all this is
what it takes to elevate fashion to a different level of bridal aesthetics.

THE JOURNEY OF
LEARNING, NETWORKING, SOCIALISING
The Instagram Candy Bar at European Bridal Week is making a #SweetDifference onsite the
showfloor. Therefore, this isn’t only the sweetest place in the industry, but visitors can
also treat themselves to a little time-out and feed their own social media channels with
fresh fashion flair. Here, visitors are able to join interesting “Meet & Greet” sessions,
having the opportunity to exchange ideas with social media specialists and insiders from the
bridal fashion sector who are giving inside views into their work.
Take a break, meet and mingle with your colleagues at our exclusive “Champagne Bar”, located
in both halls of the show and being the core heart of the show. We invite our visitors to
relax here with a glass of champagne and delicious appetizers or to network with colleagues.
Throughout European Bridal Week, there are more entertainment sections, including our
“Fashion Aisle”, and relaxation areas so that visitors can take a time out to review what
they have seen and make their purchasing decisions.


EMBRACING THE ARTISTRY OF
onsite EBW
- •About 500 labels from all over the world on show
- •Designer Area in hall 2
- •Fashion Shows staging key collections & trend-setting designs
- •Free entrance for members of the trade
- •Free parking onsite Messe Essen
- •Free shuttle buses to and from Düsseldorf International Airport
- •Business & bridal networking within a brilliant environment
- •Instagram Candy Bar with instructive social media sessions
- •Free bubbles and snacks at our significant Champagne Bars in both halls
- •Free WiFi
- •Free BridalBiz, the high-end bridal trade magazine of EBW with the latest fashion trends
- •Unique insights into the future of the bridal industry