European Bridal Week

Being the true hub of bridal with Messe Essen hosting the longest running bridal fashion event in Germany, retailers from all over the world join European Bridal Week for exciting three days of insight, inspiration and innovation.

For years already, European Bridal Week has been known as the premium destination in bridal.

European Bridal Week gives retailers the opportunity to get the first look at the upmost seasons' collections from over 500 labels from all over the world. As an annual international bridal event, this B2B show includes many of the finest names in bridal and evening manufacturing, as well as cutting- edge designers who innovate and set the trends in the entire bridal industry.


Throughout European Bridal Week there are many entertainment sections, including the “Fashion Aisle”, and relaxation areas so that visitors can take a time out to review what they have seen and make their purchasing decisions.

Take a break, meet and mingle with your colleagues at the exclusive “Champagne Bar”, which is the core heart of the show. We invite our visitors to relax here with a glass of champagne and delicious appetizers or to network with colleagues.

The “Instagram Candy Bar” isn’t just the sweetest place in the industry, but visitors can also treat themselves to a little time-out and feed their own social media channels with fresh fashion flair.

Also, interesting “Meet & Greet” Sessions are being held here, during which visitors have the opportunity to exchange ideas with social media specialists from the bridal fashion sector.

European Bridal Week

One of the highlights of European Bridal Week are of course the trade show’s stylish Fashion Shows. These inspiring and exclusive performances bring fashion to life, styled by professionals, for professionals!

Don’t miss out on the Designer Shows as well as multi-brand Fashion Shows, highlighting your buying experience by showcasing excitement, creativity, and true passion! Because all this is what it takes to make one magical bridal trade fair to happen.

  • Over 500 labels from all over the world on show
  • Fashion Shows staging key collections & trend-setting designs
  • Free entrance for members of the trade
  • Free parking onsite Messe Essen
  • Free shuttle busses from and towards Dusseldorf International Airport
  • Business & bridal networking within a brilliant environment
  • Free bubbles and snacks at our significant Champagne Bar
  • Free Wifi
  • Free BridalBiz, the high-end bridal trade magazine of EBW with the latest trends in fashion
  • Exciting experience of what the future holds for the bridal industry

European Bridal Week